Color Consideration
Next, we considered color. Many questionnaire responses emphasized the beautiful trees and parks in Siloam Springs, others emphasized the fountains and various water features throughout town. And so, the vibrant green and blue colors you see were chosen to express the city's scenic, natural setting. We hope you'll enjoy viewing the logo on the website and around town, as we continue to expand its implementation.
Tagline
Our final task was a tagline to accompany the logo. Once again, we considered the city's natural setting as well as our state motto, "The Natural State." The tagline development resulted in an interesting play on words.
For those visiting, relocating, or starting their business here, we understand why you've chosen Siloam Springs, ... "It's a Natural."